I build brands, sell real estate and photograph architecture.
I'm an entrepreneur from Ida-Virumaa in north-east Estonia. For more than 20 years I have built and grown companies, brands and digital products. Here you'll find everything I do and the right place to go next.
What I do
Everything I do has a reason, and so does everything you do. Pick the venture that interests you.
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01
Voolar
Founder and creative director · since 2019An agency that develops brands, digital channels, marketing and sales for companies. We put AI to work as well.
voolar.agency -
02
AVL Living + AVL Mööbel
Partner, sales and marketing director · since 2026Construction, real estate development and furniture in Ida-Virumaa. I'm responsible for sales, marketing and bringing development projects to market.
avlliving.ee -
03
Skawen
Brand and marketing manager · since 2018A Swedish cleantech company: energy-efficient ventilation, heat pumps and automation. My part is the international brand and marketing.
skawen.com -
04
Factory.Sale
Development partner and brand manager · since 2019An international sales platform for industrial goods. I develop the brand, the digital sales environment and new markets.
factory.sale - 05
Photography
Photographer · since 1999Commercial real estate, architecture and drone photography for developers, property owners, hotels and municipalities.
New site coming - 06
Originals
Print shopViews of Ida-Virumaa and Estonia for your wall. Prints and licences straight from the photographer.
Coming soon
Born in Kohtla-Järve, living and working in Ida-Virumaa.
I started in sales and communications in 1999 and have since founded and led companies, teams and projects in both the private and the public sector. I studied informatics at Tallinn University of Technology, so I'm equally at home with design and with technology.
Today I work across several ventures: Voolar builds brands and websites for clients, at AVL Living and AVL Mööbel I'm responsible for sales and marketing, at Skawen and Factory.Sale for the brand, and as a photographer I shoot buildings from the ground and from the air.
In 2025–2026 I was head of development at the Port of Narva-Jõesuu, where I launched a network of more than 40 entrepreneurs in Ida-Virumaa and organised over 20 business events.
- Location
- Jõhvi, Ida-Virumaa, Estonia
- Education
- TalTech, informatics (master's degree)
- Languages
- Estonian, Russian, English, German
- Mentor
- EAS mentoring programme, Ajujaht, Entrum, Ida-Viru Mentor Club
- 19991999–2001
Sales and communications specialist
Microcom Technologies - 20052005–2016
Board member, creative and managing director
Digiinfo Systems - 20152015–2019
Head of digital and creative director
Vaba Maa - 20252025–2026
Head of development
Port of Narva-Jõesuu - Today2026–
Voolar, AVL Living, Skawen, Factory.Sale and photography
See what I do ↑